Welcome to AlUla's new agent training programme and trade information hub

Take a journey through time in the world's largest outdoor living museum. This online training programme and portal have been designed to provide you with the knowledge and confidence to sell this unique destination and become part of the journey.

For 200,000 years, AlUla in the northwest of Saudi Arabia has attracted ancient civilisations and pilgrims who came to take advantage of the abundant resources offered by its fertile oases. Today, AlUla is an eloquent symbol of a great heritage. This largely undiscovered region holds a timeless mystery, from its human history to its incredible array of natural wonders, including dramatic rock formations, sand-swept dunes and archaeological ruins, as well as a green, lush oasis that traces the lives of the ancient civilisations who built their cities here.

Become an AlUla Specialist when you have successfully completed the five training modules.

Congratulations to Adeel Ahmed from Dubai for completing the AlUla course…
Congratulations to Jowel from Dubai for completing the AlUla course…
Congratulations to Anood from Dubai for completing the AlUla course…

Certification

Show you are the go-to expert. Successfully complete the training and earn a certificate of achievement that certifies your status as an AlUla Specialist.

Increase bookings

Get ahead of the competition and be one of the first agents ready to convert growing interest in this amazing new destination. Be ready to convert interest into sales.

Learn on the go

Study in your own time and at your own pace. Access course content on mobile, tablet or desktop, wherever you have internet connectivity.

Perks

Qualified AlUla Specialists will be included in a preferred partners list, be the first to know about destination news and be on the invite list for events, competitions and more.