Welcome to AlUla's new agent training programme and trade information hub
Take a journey through time in the world's largest outdoor living museum. This online training programme and portal have been designed to provide you with the knowledge and confidence to sell this unique destination and become part of the journey.For 200,000 years, AlUla in the northwest of Saudi Arabia has attracted ancient civilisations and pilgrims who came to take advantage of the abundant resources offered by its fertile oases. Today, AlUla is an eloquent symbol of a great heritage. This largely undiscovered region holds a timeless mystery, from its human history to its incredible array of natural wonders, including dramatic rock formations, sand-swept dunes and archaeological ruins, as well as a green, lush oasis that traces the lives of the ancient civilisations who built their cities here.
Become an AlUla Specialist when you have successfully completed the five training modules.
- Congratulations to Adeel Ahmed from Dubai for completing the AlUla course…
- Congratulations to Jowel from Dubai for completing the AlUla course…
- Congratulations to Anood from Dubai for completing the AlUla course…

Certification
Show you are the go-to expert. Successfully complete the training and earn a certificate of achievement that certifies your status as an AlUla Specialist.

Increase bookings
Get ahead of the competition and be one of the first agents ready to convert growing interest in this amazing new destination. Be ready to convert interest into sales.

Learn on the go
Study in your own time and at your own pace. Access course content on mobile, tablet or desktop, wherever you have internet connectivity.

Perks
Qualified AlUla Specialists will be included in a preferred partners list, be the first to know about destination news and be on the invite list for events, competitions and more.

BEGINNERS TRAINING
Discover AlUla, get the knowledge to sell this new destination with its incredible heritage, nature, adventure, arts and culture experiences.

ADVANCED TRAINING
Take your knowledge of AlUla to the next level.

MICE TRAINING
AlUla welcomes business meetings, events, conferences and incentives. Learn more about our MICE offering.

EVENTS
Check out what’s on and what’s happening.

LATEST NEWS
Stay up to date with all things AlUla.

RESOURCE CENTRE
Access our resource centre for AlUla to support your sales.

TRADE SUPPLIER DIRECTORY
Connect with our in destination partners for your specific needs.

AGENT PERKS
Don’t miss out, engage with the online course to earn incentives and rewards.

CONNECT WITH US
Connect with AlUla.